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New research from Batiste has found that 44% of women have avoided working out to save their hair. With on user stating 'washing my hair is such a hassle and my weekly schedule is built around it. I often change my plans to save my hair from sweat, oil or smell and I wish I did not have to compromise between saving my hair and doing what I love!'
After listening to their customers, Batiste has found the solution no compromise on workouts and great hair days with it's latest innovations that provide up to 24-hour freshness with new sweat-activated technology! The new 24H Active and 24H Fresh Dry Shampoos are powered by Batiste's sweat and touch-activated technology. Applied before physical activity, it is designed to release bursts of fragrance spheres when a user breaks into a sweat or touches their hair to keep it smelling fresh.
How does it work? The key to the new range of 24H Dry shampoo lies in its sweat and touch-activated technology. Simply touch your hair or break a sweat and the innovative formula springs into action, releasing a burst of freshness. Once sprayed onto the hair, the scent capsules can be activated at any point throughout the day!
24H ACTIVE
Skip a hair wash day, not a gym day. An everyday gym-lover and fitness fanatic's dream solution to refreshing gym hair. The Batiste's 24-Hour Active Dry Shampoo works while you work out, actively absorbing sweat without drying out strands plus its sweat-activated technology provides a burst of fragrance.